Crafting precision
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Idea → Launch
A complete fashion brand creation service
Idea → Launch is a full-scope design service for founders who want to turn an idea into a production-ready fashion brand — without juggling multiple freelancers or guessing their way through the process.
I work with you from the earliest concept stage through to a finished, launch-ready brand, covering both creative direction and technical execution. The result is a cohesive fashion identity that not only looks strong, but is built to be produced, sold and scaled.
This service is ideal for new labels, rebrands, or capsule collections that need clarity, structure and professional execution.
What’s Included
1. Concept & Direction
We begin by defining the creative foundation of your brand — aesthetic direction, references, target customer and overall vision. This ensures every decision that follows is intentional and aligned.
2. Fashion Design & Development
I design the garments or collection, developing silhouettes, details and materials with production in mind. Designs are refined collaboratively until the direction feels right.
3. Technical Production Pack
Your designs are translated into professional tech packs, including technical drawings, measurements, construction notes and specifications suitable for manufacturers.
4. Pattern Support & Fit Guidance
I provide pattern-making support and fit guidance to ensure your designs are realistic, well-constructed and ready for sampling.
5. Brand Identity
A cohesive visual identity is created for your label, including logo, colour palette, typography and visual direction — designed specifically for fashion.
6. Website Design
I design a clean, on-brand website layout ready for launch, tailored to fashion brands and optimised for clarity, storytelling and usability.
How It Works
This is a collaborative, step-by-step process with clear milestones and feedback points. You’ll be guided through each stage, with revisions included, so the final outcome feels considered, confident and aligned with your goals.
You’ll finish with:
A defined fashion brand concept
Production-ready designs
Professional technical documentation
A complete visual identity
A website ready to go live
Who This Is For
First-time fashion founders
Designers launching their own label
Creatives with a strong idea but no technical framework
Brands who want one experienced designer overseeing the full process
Why Work With Me
With a background in fashion design, tailoring, pattern cutting, branding and web design — and experience across London and Berlin — I bridge the gap between concept, craft and production. I understand how garments are made, how brands are built, and how ideas become real products.
Investment
Projects start from €3,500
Final pricing depends on scope and number of designs.
Collection Editing & Line Plan Strategy
Clarity before production
This service is designed for fashion founders and designers who have too many ideas — and need help refining them into a focused, production-ready collection.
Rather than adding more designs, I help you edit, simplify and strengthen what you already have. The goal is a clear, cohesive line that reflects your brand, makes sense to produce, and is realistic to launch.
This is a strategic service that happens before sampling or production, saving time, money and unnecessary complexity.
What This Service Does
Collection Editing & Line Plan Strategy brings structure and intention to your collection. I assess your designs through the lens of aesthetics, construction, production logic and brand clarity, helping you decide what to move forward with — and what to leave behind.
You’ll gain a clear overview of your collection, stronger key pieces, and confidence in your next steps.
What’s Included
1. Collection Review
I review your full collection of designs, sketches or concepts, alongside your moodboard, references and goals.
2. Strategic Editing
I identify overlapping ideas, unnecessary complexity and weak links, helping you reduce the collection without losing its identity.
3. Line Plan Development
I create a clear line plan outlining:
Number of styles
Categories (tops, bottoms, outerwear, etc.)
Key and supporting pieces
4. Production Logic Guidance
I advise on:
Shared pattern blocks
Fabric and trim simplification
Construction efficiency
5. Written Recommendations
You receive clear, written guidance explaining why each decision strengthens your collection and reduces risk.
How It Works
This is a collaborative, focused process delivered digitally. You’ll submit your designs and references, and I’ll return a structured review and line plan with actionable recommendations.
This service does not include garment design or technical development — it provides strategic clarity to support those next steps.
What You’ll Walk Away With
A refined, cohesive collection
A realistic, production-aware line plan
Clear direction for sampling and development
Reduced production risk and cost
Confidence in what to launch
Who This Is For
First-time fashion founders
Designers preparing for their first production run
Brands feeling overwhelmed by too many styles
Creatives who want expert guidance before investing in samples
Why Work With Me
With a background in fashion design, pattern cutting and production — alongside branding and visual strategy — I approach collections holistically. I understand how creative decisions affect cost, production and brand clarity, and I help you make choices that support long-term success.
Investment
Projects start from €500
Final pricing depends on collection size and scope.
Production-Ready Tech Packs
Clear documentation for confident production
This service is for designers and fashion brands who have strong designs but need them translated into clear, factory-ready documentation.
I create professional tech packs that communicate your design accurately, reduce misunderstandings with manufacturers, and support a smoother sampling and production process. The focus is clarity, precision and production logic — so your designs can be made as intended.
This service can stand alone or sit as part of a wider development process.
What This Service Does
Production-Ready Tech Packs turn creative ideas into technical instructions. Each garment is broken down into detailed drawings, measurements and construction notes that manufacturers can follow with confidence.
The aim is to minimise back-and-forth, prevent costly errors, and ensure your design translates correctly from concept to sample.
What’s Included
1. Technical Drawings
Clear front and back flats showing construction details, proportions and design features.
2. Measurements & Size Specifications
Detailed measurement charts with tolerances, based on your intended fit and size range.
3. Construction Notes
Written guidance outlining seam types, finishes, stitching details and garment assembly.
4. Fabric, Trim & Component Information
Clear callouts for fabrics, linings, trims, fastenings and finishes, with notes for sourcing or substitution if required.
5. Factory-Friendly Layout
All information is organised into a clean, professional format suitable for direct use by manufacturers.
How It Works
You provide your design sketches, references and fit intention. I translate these into a complete tech pack, with review and refinement included to ensure accuracy and clarity.
This service focuses on documentation, not design development — it prepares your garment for sampling and production.
What You’ll Walk Away With
Professional, production-ready tech packs
Clear communication tools for manufacturers
Reduced sampling errors and delays
Greater confidence moving into production
Who This Is For
Fashion startups preparing for sampling
Designers working with factories for the first time
Brands refining existing designs for production
Creatives who need technical clarity without losing design intent
Why Work With Me
With a background in fashion design, tailoring and pattern cutting, I understand how garments are constructed — not just how they look. My tech packs bridge creative vision and production reality, helping your designs move forward smoothly and efficiently.
Investment
Pricing starts from €250 per garment
Collection pricing available on request.
brand philosphy
At the heart of our practice is a belief that fashion isn’t just clothes — it’s a language of identity and intent. We design with curiosity, precision and craft, translating ideas into garments and visual systems that feel alive, thoughtful and intentional. Our work bridges concept and execution, bringing together fashion design, pattern-making, technical development, branding and digital expression into one seamless narrative. We partner with creatives and founders who value clarity of vision, thoughtful construction and originality over trend-driven noise. With every project we help brands express their truth with confidence — from first sketch to production-ready design and beyond.
Contact Us
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