A complete fashion brand creation service
Idea → Launch is a full-scope design service for founders who want to turn an idea into a production-ready fashion brand — without juggling multiple freelancers or guessing their way through the process.
I work with you from the earliest concept stage through to a finished, launch-ready brand, covering both creative direction and technical execution. The result is a cohesive fashion identity that not only looks strong, but is built to be produced, sold and scaled.
This service is ideal for new labels, rebrands, or capsule collections that need clarity, structure and professional execution.
1. Concept & Direction
We begin by defining the creative foundation of your brand — aesthetic direction, references, target customer and overall vision. This ensures every decision that follows is intentional and aligned.
2. Fashion Design & Development
I design the garments or collection, developing silhouettes, details and materials with production in mind. Designs are refined collaboratively until the direction feels right.
3. Technical Production Pack
Your designs are translated into professional tech packs, including technical drawings, measurements, construction notes and specifications suitable for manufacturers.
4. Pattern Support & Fit Guidance
I provide pattern-making support and fit guidance to ensure your designs are realistic, well-constructed and ready for sampling.
5. Brand Identity
A cohesive visual identity is created for your label, including logo, colour palette, typography and visual direction — designed specifically for fashion.
6. Website Design
I design a clean, on-brand website layout ready for launch, tailored to fashion brands and optimised for clarity, storytelling and usability.
This is a collaborative, step-by-step process with clear milestones and feedback points. You’ll be guided through each stage, with revisions included, so the final outcome feels considered, confident and aligned with your goals.
You’ll finish with:
A defined fashion brand concept
Production-ready designs
Professional technical documentation
A complete visual identity
A website ready to go live
First-time fashion founders
Designers launching their own label
Creatives with a strong idea but no technical framework
Brands who want one experienced designer overseeing the full process
With a background in fashion design, tailoring, pattern cutting, branding and web design — and experience across London and Berlin — I bridge the gap between concept, craft and production. I understand how garments are made, how brands are built, and how ideas become real products.
Projects start from €3,500
Final pricing depends on scope and number of designs.
A complete fashion brand creation service
Idea → Launch is a full-scope design service for founders who want to turn an idea into a production-ready fashion brand — without juggling multiple freelancers or guessing their way through the process.
I work with you from the earliest concept stage through to a finished, launch-ready brand, covering both creative direction and technical execution. The result is a cohesive fashion identity that not only looks strong, but is built to be produced, sold and scaled.
This service is ideal for new labels, rebrands, or capsule collections that need clarity, structure and professional execution.
1. Concept & Direction
We begin by defining the creative foundation of your brand — aesthetic direction, references, target customer and overall vision. This ensures every decision that follows is intentional and aligned.
2. Fashion Design & Development
I design the garments or collection, developing silhouettes, details and materials with production in mind. Designs are refined collaboratively until the direction feels right.
3. Technical Production Pack
Your designs are translated into professional tech packs, including technical drawings, measurements, construction notes and specifications suitable for manufacturers.
4. Pattern Support & Fit Guidance
I provide pattern-making support and fit guidance to ensure your designs are realistic, well-constructed and ready for sampling.
5. Brand Identity
A cohesive visual identity is created for your label, including logo, colour palette, typography and visual direction — designed specifically for fashion.
6. Website Design
I design a clean, on-brand website layout ready for launch, tailored to fashion brands and optimised for clarity, storytelling and usability.
This is a collaborative, step-by-step process with clear milestones and feedback points. You’ll be guided through each stage, with revisions included, so the final outcome feels considered, confident and aligned with your goals.
You’ll finish with:
A defined fashion brand concept
Production-ready designs
Professional technical documentation
A complete visual identity
A website ready to go live
First-time fashion founders
Designers launching their own label
Creatives with a strong idea but no technical framework
Brands who want one experienced designer overseeing the full process
With a background in fashion design, tailoring, pattern cutting, branding and web design — and experience across London and Berlin — I bridge the gap between concept, craft and production. I understand how garments are made, how brands are built, and how ideas become real products.
Projects start from €3,500
Final pricing depends on scope and number of designs.
